Digital media marketing is an umbrella term that features different channels of promotion. These various channels are email newsletters, pay-per-click ads, search engine marketing, social internet marketing, blog content, social video marketing, plus much more.

Studies have says the consumer group between ages 16 to 34 spends approximately six hours daily on their digital devices. This may include smartphones, tablets or laptops. Almost every brand on the market today has a social media page. Most brands use a digital marketing agency to appear over their online communication.

Some of the extremely effective internet marketing channels are:

Email Marketing

Direct mailers are a popular way of marketing. In traditional advertising, direct mailers would usually talk about leaflets of brochures. In the digital age, direct mailers talk about promotional emails or e-newsletters. As the name suggests, companies send a contact to their consumers. It is surely an effective way to reach the buyer directly and capture their attention. Email marketing is often a direct channel of communication from a company (sender) and the customer (receiver). There is no need of the intermediary. Brands can target their emails to specific customers, thus, it’s great for niche marketing. Email marketing can be another good way to provide special discounts to customers, thus encouraging them to make a purchase. This can help to build a loyal subscriber base.

Search Engine Marketing

Search Engine Marketing includes two aspects – paid search and organic search. In paid search, brands advertise inside the sponsored listings of the search engine or a partner site. This creates a Pay Per Click model where companies need to pay each time your ad is clicked. For organic search, companies follow Search Engine Optimization (SEO) practices to get genuine people to a website through natural and organic search engine results. Brands can hire a internet search engine optimization company in India to infuse smart keywords inside website content. The objective here is to make the website more search engine friendly in order that it appears among the top serp’s. Search engine marketing is vital because most consumers conduct a search results query before making any purchase. The brand that appears one of many top search results tend to generate more trust among consumers. SEO generated site traffic tends to have a very higher conversion rate.

Social Media Marketing

There a wide range of people who tend to equate internet marketing with social media. Social media is one of the very most Canais de Marketing. It includes networking sites like Facebook, Twitter and Instagram, content communities like Flickr and YouTube, micro blogging sites, forums, wikis or open encyclopedias, podcasts plus much more. Social media platforms enable users to share opinions, participate in discussions and engage others in real time. As such, social media marketing can be the easiest way to market your brand or company, and reach a broad number audience. Companies can run targeted advertising campaigns on social websites based on location, age, interests, groups they participate in, etc. This allows brands to market to a very specific band of consumers.