The digital environment has become an essential component in how Americans discover events in your area and issues in news reports. Today, as many U.S. adults say they like to have their local news on the web as prefer to do so with the television set.

Chart showing that an overwhelming most of Americans reach least some local news online.

Specifically, when asked which pathways they like to use for local news – the tv screen set, the internet (through social media or websites/apps), print or radio – nearly exactly the same portion of U.S. adults say they like an online method (37% total, including 23% who favor news websites or apps and 15% who name social media) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens reach least some local news digitally and about four-in-ten (41%) do so often. This in time breaks down to about equal shares who are often local news specifically from social media marketing (25%) and internet based news websites or mobile phone applications (26%).

Even as Tv producers can be a powerhouse source for local news, they’re still accessed primarily through the analog format of tvs; this is also true of radio news stations. Fully 76% of those who get news from local TV stations and 81% of people who get news from radio stations primarily visit these providers over the traditional pathway.

But other news providers possess a substantial part of their audience who access them online. Some of those who get local news from daily newspapers, for example, 43% primarily access them online while 54% get them mainly inside a print format. And nearly half of those people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

Concurrently, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix online and offline pathways, as an example, activating it set to look at their local news station but going on line to see the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate that they don’t use anything but digital pathways for their primary access points. Three times as many U.S. adults (21%) mainly access all providers they get news from using an analog pathway – though that is still and a clear minority.

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